Solura Well Case Study

Journey Timeline

Month 1: Foundation

Deep dive audit of existing account. Restructured from 4 fragmented campaigns to 12 strategic campaigns. Launched 25 new creatives testing medical vs lifestyle angles.

Month 2: Optimization

Identified 3 winning hooks around "ortho shoes that don't look medical." Scaled spend to €40K/month. New dedicated landing page went live converting 4.8%.

Month 3: Scaling

Hit €300K monthly revenue milestone with 2.8x ROAS. Introduced UGC pipeline with customers creating authentic content. 3.5x higher CTR on lifestyle content.

Month 4: Expansion

Scaled ad spend to €80K/month while maintaining profitability. Launched sophisticated retargeting sequences for cart abandoners and website visitors.

Month 5: Revenue Growth

Crossed €600K monthly revenue. Built 5 email automation flows generating 22% of total revenue. Win-back campaigns recovered €45K in lost customer value.

Month 6: Optimization

Reached €800K/month with 3.8x ROAS. Fully automated and optimized system with 80+ creatives, multi-channel retargeting, and predictive customer lifecycles.

Strategy Breakdown

📊 Paid Ads

Restructured from 4 campaigns to 12 targeted campaigns. Tested broad vs lookalike audiences. Scaled winning campaigns aggressively while maintaining ROAS discipline.

🎨 Creative

Breakthrough angle: "Ortho shoes that don't look medical" drove 3.5x higher CTR. Produced 80+ creatives across 6 months. Mix of professional lifestyle shots and authentic UGC.

🔄 CRO

Built dedicated landing page converting 4.8% (vs 2.1% on homepage). Added social proof, urgency elements, benefit-driven copy emphasizing medical credibility and style.

💌 Retention

Built 5 email automation flows generating 22% of total revenue. Win-back campaigns recovered lost customers. Post-purchase sequences increased lifetime value 40%.

From €120K to €800K/month in 6 months

Before & After

Before

After